Randall offers a number of technical recommendations to address a media environment:
- Remove barriers that separate us from the staff.
- Performing equity and view.
- talk to all employees every day.
- Encouraging innovative ideas.
- Comment on employees if they are doing their job.
- Set standards and concern for compliance.
- When to fire someone, it's best to do it quickly and clearly.
- Communicating bad news bluntly.
- Do not shift responsibility to "events over which we have no control."
- Recognize errors.
- Not require staff to work longer hours than us.
- Never lose your nerves.
- Praise in public and criticize in private.
- Send notes of praise.
- Ensure that staff understand the policy decisions.
- Keep secrets.
- Trying to have fun staff. According
: universal journalist
David Randall. Editorial Siglo XXI, Spain. Madrid, 1999.
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